The interior of the Saatchi & Saatchi advertising agency, designed by Valdas Ozarinskas in 2003, belongs to his late creative period and reflects concerns characteristic of the mature phase of Lithuanian capitalism, including corporate identity and the relationship between architectural space and the services it provides. Ozarinskas described the idea behind the project as follows:

Here, one is constantly working with themselves and their clients. Therefore, we must represent the company and dictate fashion and style – especially since we are talking about an advertising agency. The idea is to create a laboratory that manufactures a product while simultaneously using it for its own needs.[1]

The Saatchi & Saatchi office was located in Vilnius’s so-called Business Triangle, housed in a former industrial building. Within this context of adaptive reuse, Ozarinskas’s characteristic architectural language becomes particularly evident. The atmosphere of the interior is shaped by openly exposed engineering infrastructure – air ducts, cable routes, and metal structures. For the client, this conveyed a work ethic that rejected safe, conventional trends in favour of a distinctive, authentic, and fundamentally simplified approach. Playful English inscriptions, reminiscent of yellow warning tape, anticipate the visual language of the progressive, young business generation of the new millennium – direct, ironic, and oriented towards individual self-expression.

[1] Rūta Bagdzevičiūtė, ‘ADD laboratorija’ (‘ADD Laboratory’), Namas ir aš, 2003, no. 11, p. 36.

– Vaidas Petrulis

Author: Valdas Ozarinskas

Photographer: Valdas Račyla

Architecture